The View
Demographics tab allows companies to "see" where people
live, which is a powerful feature when it comes to
delivering targeted sales and marketing campaigns. This data
is also useful when identifying how to position and present
a product as well as for helping identify the best location
for a new store or office. Demographic data can be obtained
for free from the US census Bureau or from 3rd party
providers
that enhance this data with other statistical information
such as buying patterns, incomes and family structures. Once
a demographic query has been run, users can then save it as
a layer for future use. As a layer, simply selecting the
layer runs the same query helping avoid repetitive tasks as
well as allowing other users across a work group and
enterprise access to the same query (where supported).

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