The View Demographics tab allows companies to "see" where people live, which is a powerful feature when it comes to delivering targeted sales and marketing campaigns. This data is also useful when identifying how to position and present a product as well as for helping identify the best location for a new store or office. Demographic data can be obtained for free from the US census Bureau or from 3rd party providers that enhance this data with other statistical information such as buying patterns, incomes and family structures. Once a demographic query has been run, users can then save it as a layer for future use. As a layer, simply selecting the layer runs the same query helping avoid repetitive tasks as well as allowing other users across a work group and enterprise access to the same query (where supported).