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The Automotive industry benefits greatly by implementing
location intelligence solutions. Knowing where vehicles
and/or parts are at any given time, plus where customers are is critical to sales & marketing efforts,
product planning, site location and operational efficiency.
Presenting this information on a map provides a logical and
intuitive way to spot trends, identify opportunities,
consolidate operations and improve performance across the
enterprise. The following scenarios provide a detailed look
into how location intelligence benefits Automotive companies
and provides easy-to-use tools that can sit on a manager's
desktop at the head office right down to a salesperson at a
local dealership:
| Vehicle
and Parts Tracking |
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Every
year hundreds of thousands of dollars are lost due
to inefficiencies in tracking and delivering
vehicles and parts to dealerships around the
country. The ability to improving on these
inefficiencies lies in establishing key performance
metrics and then monitoring those metrics over time.
In all likelihood these metrics are already in place
at major manufacturers, but the information is only
good if it is actionable and can quickly and easily
be visualized. The following example shows a sample
implementation of how a
Localligence powered solution can help automotive
companies better track and understand where their
vehicles and parts are in the entire supply chain:
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| Vehicle
and Parts Locator |
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While
tracking how a vehicle or part moves from point A to
point B is important, understanding where vehicles
and parts are is just as critical, especially for
dealers who are interfacing with customers on the
front line. In the following sample application, a dealer can
quickly and easily search for a specific model and
find out which other dealers have that model, and
what their proximity is to the dealer:
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As
dealers and operations people focus on where product
is, executives, managers and product planners what
to know how their business is performing at any
given time. This means looking at sales and
inventory data, both their own as well as those of
their competitors. Competitor info comes form 3rd
party research firms such as Polk Automotive
which tracks automotive sales data across all
manufacturers. Viewing this data spatially on a map
provides unparalleled clarity as managers can now
see performance by location and identify areas that
need further attention or spot anomalies in their
own data. In the following sample application a report has been
run that compares the sell through numbers of a
certain type of vehicle from three different
manufactures:
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