Business Intelligence
Sales & Marketing
Supply Chain
Retail (CPG)

CPG (Consumer Packaged Goods) retailers are faced with enormous amounts of data that needs to be compiled, understood and made actionable. For these companies nearly all of this data has a location component, be it the address of a warehouse, the location of a store or even the position of a product sitting on a shelf. With location being such an important element to retail data, it makes sense to utilize the power of location to quickly and easily spot trends, identify problem areas and more product efficiently and effectively thorough the entire supply chain, from point of distribution to point of sale. The following scenarios provide a more detailed look into how location can be used to help managers make better, faster and more informed decisions:

Inventory Control

Recent advances in item level tracking such as RFID (Radio Frequency ID) are giving retailers greater insight into how product moves off shelves. For example, a store can track misplaced items as well as identify where the "hot" and "cold" areas of the store are. Being inundated with such large amounts of new data can be difficult to manage yet alone visualize. However, by using the power of location, retailers can easily "see" where inside their stores product is moving and how best to ensure that inventories are maintained, that items are correctly positioned and that the "hottest" areas have the "hottest" products. The following sample application is an example of how location-based visualization can help identify misplaced items within a store, making it easier for store associates to ensure that product is positioned correctly and that the right product is always visible and available.

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Product Placement

One of the most important jobs for any store manager is understanding where to place product in relation to traffic flow. This is particularly important when promoting specific product or trying to push product that is fast approaching it's shelf life. By using location intelligence, a company can track product sold and then identify spatially on a map hw that product performed based on its location. For example, in the following sample application a "thermal" map has been created which identifies the "hot and "cold" areas of a store. These areas are identified by tracking the time product was sold and then placing the product within a store floor plan (map).

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Business Intelligence

Every day retail managers pour over sales figures to get a feel for how well their business is doing. Location intelligent maps can provide a fast and intuitive way to understand the health of their business by easily presenting data from a regional view right down to a store view. In the following example a manager is able to quickly and easily identify how well soft drinks are selling nationwide by region. By using Localligence mapping tools, the manager is then able to zoom into a region and drill down deeper, to the state, county, zip code and even store level to gain a better understand as to how the numbers were generated.

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