Business Intelligence
Sales & Marketing
Supply Chain
Retail (CPG)

Business is overwhelmingly location centric. After all, companies generally sell goods and services to other companies and people who all have an address, be it an office, warehouse or home. It makes perfect sense then that to better understand a business, that business needs to leverage the power of location to help make faster and more informed decisions. Indeed, the intuitive power of maps allows businesses to see trends and patterns which are often hidden inside tables of multi-dimensional data. The following scenarios demonstrate how location intelligence can help enhance business intelligence products by providing innovative and unique visualization methods that combine the best of spreadsheets, charts, graphics and maps.

Data Visualization

The primary goal of business intelligence is to give managers the tools they need to make sense out of the data that drives their business. This data can be very complex, coming from disparate sources and multiple business units. Traditional business intelligence tools focus on organizing that data and mining it to pull out key aspects which provide insight. For example, a manager may want to see the quarterly sales figures of a range of products across the country. Once the query is run this data can be visualized as graphs and charts, such as those found in executive dashboards. In most cases this data is viewed based on it's numerical value, such as the number of sales and or volume etc. While certainly easier to comprehend at a glance than rows and columns of data, charts and graphics still fall short in providing a comprehensive enterprise-wide view of the health of a business. The key missing variable is the 4th dimension which is found in location data that provides greater and more intuitive clarity across the board. For example, looking at the same data now on a map truly provides a big picture view which is missing in traditional business intelligence visualization programs. This location intelligence visualization allows managers to more easily focus on where the business is performing or underperforming and where new opportunities and trends lie. Conceptual data that pie charts and bar graphs can't simply provide. In the following sample illustrations, location intelligence has been applied to a number of existing business intelligence implementations, revealing even greater clarity and comprehension to the data resulting in the ability to make better, faster and more informed decisions that ultimately save companies time and money while helping improve bottom line efficiencies.

Illustration A: This example shows how the same data can be viewed as a spreadsheet, a chart or as a map which provides a more intuitive and flexible visualization.

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Illustration B: This example demonstrates drilling down into a map spatially, and then switching to a data view to see the underlying information.

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